NatureKue | Privacy Policy

At the NatureKue platform, your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your personal information. We encourage you to read this policy carefully.

References to “NatureKue” refer to the NatureKue platform under Tasly Pharmaceuticals Inc., including any company that Tasly Pharmaceuticals Inc. controls. The NatureKue platform may share information among its subsidiaries or affiliated websites, but all information collected under this Privacy Policy remains protected in accordance with its terms.

Information We Collect About You

Personal Information

If you register, update a profile, or access certain features on the NatureKue platform, you may be asked to provide Personal Information — such as your name, address, phone number, or email address. Some of our interactive tools may also request health-related information, which is equally considered Personal Information.

You are responsible for ensuring the accuracy of the Personal Information you submit. Inaccurate information may affect your experience on the NatureKue platform and our ability to reach you as described in this policy.

Registration

Access to certain tools and services on the NatureKue platform is available to registered users only. When using specific tools, you may be asked to provide additional consent for uses of your personal information beyond what is described here. The NatureKue platform will not use your personal information beyond the permitted uses outlined in this policy without your explicit consent at the time of submission.

The NatureKue platform may use your Personal Information to send you personalized emails or secure electronic messages. We do not permit third parties to place Web Beacons or Cookies on our website, or to gather data about you through your use of our services. We also do not use information submitted through our tools to deliver advertisements to you, on or off the NatureKue website.

Emails You Send to NatureKue

This Privacy Policy does not apply to information, ideas, concepts, business information, or inventions you send to NatureKue by email. If you wish to keep any such content private or proprietary, please do not submit it via email.

Non-Personal Information

Even if you do not register or provide Personal Information, we collect Non-Personal Information about how you use the NatureKue platform. Non-Personal Information refers to data that does not specifically identify an individual. We may also obtain Non-Personal Information from external sources. While some features are available without registration, many of our tools and services require it.

Cookies and Web Beacons

Like most websites, we gather certain information through your use of our website, which may include Internet Protocol (IP) addresses, browser type, Internet service provider (ISP), referring and exit pages, files viewed, operating system, date and time stamps, and clickstream data.

“Cookies” are small data files stored on your device when you visit a website. Each device that accesses the NatureKue website is assigned a unique Cookie. “Web Beacons” are small graphic files embedded in web pages, used to monitor activity and transmit information — such as IP address, page URL, browser type, and Cookie ID — back to a host server.

Our use of Cookies and Web Beacons on mobile-optimized sites is consistent with our practices on desktop.

Your Privacy Choices

Updating or Removing Your Personal Information

If you prefer that the NatureKue platform not use your Personal Information as described in this policy, please do not register or subscribe. You may correct, update, or review your previously submitted Personal Information by logging in to the relevant tool or application and making the desired changes. You may also update your information by contacting us directly using the details provided below.

To request deletion of your Personal Information from our systems, please contact us. We will remove your information from our active databases and, where feasible, from our backup media. Please note that it is not technologically possible to remove every record from our website’s servers.

Managing Cookies

Most browsers can be configured to reject Cookies. Instructions are typically found in the “Help” section of your browser toolbar. Please be aware that disabling Cookies may affect certain features and functionality of the NatureKue website; however, accepting Cookies is not required to use the NatureKue platform.

How We Use Your Information

The NatureKue platform uses the information we collect to:

  • Administer your account and maintain our website

  • Provide access to specific tools, information, and services

  • Respond to your inquiries and send administrative communications about our website or services

  • Gather your feedback about the NatureKue platform and our offerings

  • Analyze trends and user behavior, including site usage and engagement patterns

  • Deliver relevant content or advertising to you and users with similar interests, both on the NatureKue platform and on other websites you visit

  • Conduct research and measurement activities

  • Send you personalized messages related to your health interests, including news, announcements, reminders, and opportunities from the NatureKue platform or our sponsors

The NatureKue platform may combine Personal and Non-Personal Information we have collected, and may supplement this with data obtained from external sources.

We also use Cookies to conduct surveys on our own behalf and on behalf of our advertisers — to assess whether you have encountered certain content or advertising on our website, to invite your feedback, and to help you resume where you left off. If Cookies are disabled, you may not be able to participate in some surveys.

How We Share Your Information

Except as described in this Privacy Policy or as specifically agreed to by you, the NatureKue platform will not disclose your Personal Information. We may share Personal Information with third parties only under the following circumstances:

  • To comply with applicable legal requirements, including laws, regulations, search warrants, subpoenas, or court orders

  • When we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request

  • In special circumstances, such as in response to a physical threat, to protect property, or to defend or assert legal rights

We may share Non-Personal Information — including your browsing activity on our website — with third-party advertising service providers to help us deliver relevant advertising on and off the NatureKue platform.

In the event of a corporate change in control — such as a sale, merger, asset transfer, or bankruptcy — the NatureKue platform reserves the right to transfer your Personal Information to the new controlling party. Your information will continue to be treated in accordance with this Privacy Policy, unless updated as described under “Changes to This Privacy Policy.”

Disclosures to NatureKue Platform Contractors

NatureKue platform contractors may have limited access to your Personal and Non-Personal Information when providing products or services on our behalf. These include vendors and suppliers providing technology, data analysis, research, advertising, marketing assistance, and content. We contractually require all contractors to: (1) protect your information in a manner consistent with this Privacy Policy, and (2) not use or disclose your information for any purpose beyond the specific service they provide to the NatureKue platform.

Disclosures to Third-Party Websites

Some content, services, and advertisements on the NatureKue platform may link to third-party websites. The NatureKue platform does not disclose your Personal Information to these sites without your consent. Any information you share with a third-party website after leaving our website is not covered by this Privacy Policy. We are not responsible for the privacy practices of third-party websites and encourage you to review their individual policies.

The NatureKue platform makes reasonable efforts to notify you when you are leaving our website — either through a required click-through or an on-page alert. If you encounter a phrase such as “Powered by” or “in association with” followed by a company name other than NatureKue, you are visiting a website hosted by a third party.

How We Secure and Retain Your Information

We take reasonable and appropriate security measures to protect your Personal Information. While we are committed to safeguarding your data, no security system is completely impenetrable, and we cannot guarantee that unauthorized parties will never find a way around our protections or that data transmissions over the Internet will always remain secure.

All Personal Information submitted through the NatureKue website is encrypted using SSL (Secure Socket Layer) technology to protect your data in transit.

We retain your Personal Information for as long as your account remains active or as needed to provide our services. You may request deletion of your information at any time, though it is not always technologically possible to remove every record from our website’s servers. We will also retain information as required to meet legal obligations, resolve disputes, and enforce our agreements.

Children’s Privacy

We are committed to protecting the privacy of children. The NatureKue website is not designed or intended for children under the age of 13, and we do not knowingly collect Personal Information from anyone under 13.

A parent or guardian may use the NatureKue platform’s Health Manager to create a personal health record on behalf of a minor. The parent or guardian assumes full responsibility for supervising the minor’s use of the platform, maintaining the security of registration credentials, ensuring the accuracy of submitted information, and interpreting any content or suggestions provided through the NatureKue platform for the minor.

Contact Us

If you have any questions about this Privacy Policy or the Personal Information we hold about you, please do not hesitate to reach out to our team via the Contact link in the footer of this website.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will take effect upon posting to the NatureKue website unless otherwise stated. If we make material changes to this policy, we will notify you by email at the address associated with your account and/or by posting a notice on the NatureKue website prior to the change taking effect.

We encourage you to review this page periodically to stay informed about our privacy practices. If you do not agree to the terms of this Privacy Policy, please do not register with us and discontinue use of the NatureKue website.